MCB

Squadra MDM started to analyze the market needs and introduced the required assortment management changes regarding ownership, processes and a futureproof data model. Next to that the insights in the importance of product data quality will support further digitization.

Challenge  

• Lack of expertise to enable digitization with focus on product data
• Minimum ownership in product onboarding process
• Technical Product Data needs for B2B web shop
• Offering of total assortment online
• Product data quality tooling

Solution  

• Analyze market needs
• Design Data Model
• Build responsibility matrix across Product Management
• Set up of Assortment management role & processes
• PCM Software enhancements that fit the full assortment
• Data quality monitoring in ERP

Benefits  

• Optimization of product onboarding flow
• Improved data quality
• Ready for future digitization in product management
• Strengthened digital awareness
• Improved customer experience (expand online assortment)