Building a solid foundation for further digitization at Metal wholesaler
Squadra MDM started to analyze the market needs and introduced the required assortment management changes regarding ownership, processes and a futureproof data model. Next to that the insights in the importance of product data quality will support further digitization.
Challenge
❏ Lack of expertise to enable digitization with focus on product data.
❏ Minimum ownership in product onboarding process.
❏ Technical Product Data needs for B2B web shop.
❏ Offering of total assortment online.
❏ Product data quality tooling.
Solution
❏ Analyze market needs.
❏ Design Data Model.
❏ Build responsibility matrix across Product Management.
❏ Set up of Assortment management role & processes.
❏ PCM Software enhancements that fit the full assortment.
❏ Data quality monitoring in ERP.
Benefits
❏ Optimization of product onboarding flow.
❏ Improved data quality.
❏ Ready for future digitization in product management.
❏ Strengthened digital awareness.
❏ Improved customer experience (expand online assortment).
